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  1. ID

    I couldn’t imagine a better example than presenting logo work when it comes to showing options. I have worked for many studios and showing many options (as many as 20) was standard practice. When I started doing freelance work, I realized that showing many options was a waste of time. Would an umpire in baseball present multiple calls after a play in order to show his thoughtfulness? Never. Studios operate this way because they spend more time generating work rather than spend it up front understanding the client and the project goals. Its ironic how some studio owners feel it is their duty to supply clients with “more” rather than staying true to the “less is more” philosophy and producing quality rather than quantity. I guess it all depends upon the client. I remember doing work for companies that would not hire you if they couldn’t see 20+ options. I say, “Find a new client. There’s plenty of them out there.”