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  1. Heather Burns

    If anyone is looking for the right business objective questions to ask, here is an article I wrote last year which is still quite valid. It’s called “Building the business case for your web site”, and any designer who skips it and goes straight into mockups and colour schemes isn’t one worth hiring.

    http://www.scottishbusinessblog.co.uk/internet-marketing/building-the-business-case-for-your-web-site/