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  1. Steven Howe

    This article is a good reminder for designers of all disciplines to get away from what they’re working on and just have a look at the world for a minute.

    I don’t think Mike is saying “re-invent the web in 2010”, but what he is saying is “stop looking for inspiration for your next project from your last project”, because that is what makes designers stale.

    Go and look at your phone, your kettle, a street sign, advertising hoardings, shop doorways, sports cars, trees, flowers, a pint of beer; soak up the end product, envision the design process, understand the constraints – have a guess on how you would improve it.

    Get some inspiration from that.

    PS – @Sacha, great comment. ;p